22 Best Free SEO Tools Reviewed In 2025

Mangools offers three different pricing plans for businesses of different levels. It also provides a 48-hour money-back guarantee and BHS Links a 10-days free trial. The Basic plan costs $29.90 per month, the Premium plan is $39.90, and the Agency plan is $79.90.

seo tools

Best SEO tool for competitor research and technical analysis

  • More than 50 SEO Tools to keep track of your SEO issues and help to improve the visibility of a website in search engines.
  • It can be considered an all-in-one SEO platform that provides you with various tools to manage and improve your online visibility.
  • While many SEO software companies prefer to use their own crawlers to supply their databases, some choose to forge partnerships with powerhouses such as Google and Majestic.
  • You can track how interest in a topic changes in real-time or over longer periods.
  • This comparison chart summarizes pricing details for my top free SEO tools selections to help you find the best one for your budget and business needs.

SEObility is a powerful all-in-one SEO software that helps you monitor your website, which is handy in SEO optimization. With its daily updates and link-building tools, SEObility helps entrepreneurs quickly improve their search engine rankings. Google Analytics serves as the fundamental traffic analysis platform for agencies managing client websites.

seo tools

Mobile SEO Tools

seo tools

You don’t need to try all these tools, you just need to figure out which one works best for your business. If you’re serious about figuring out the web’s complicated link ecosystem, Majestic is the clear leader. Founded in 2004, this seasoned SEO tool has earned its reputation by offering unmatched depth in backlink data. While other SEO tools for agency treat backlink analysis as just another feature, Majestic has built its entire platform around mastering link insights.

seo tools

Google Analytics

seo tools

This tools tries to determine the theme of your website and provides keyword suggestions along with keyword traffic estimates. This tool simulates a search engine crawler by displaying the contents of a webpage exactly how a search engine would see it. It also displays the links that a search engine would follow (crawl) when it visits the webpage. This tool will crawl the specified URL, extract text as a search engine would, remove common stop words and displays the density of your keywords.

The TinySEO Speed Image Optimizer offers one-click image optimization for Shopify stores. It offers automated image backups, image compression, and alt text to ensure that product imagery doesn’t hinder search performance. The GoSEO Product Optimizer is a Shopify app that has a free plan and works within your Shopify admin. It offers SEO scores to monitor how optimized your product pages are, alongside AI content generators to produce copy for product descriptions, image alt text, and tags.

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Founder

Madhur Maini

Madhur Maini has a track record in transformation as an advisor, financier, and professional entrepreneur. He has a Bachelor’s in Economics from the Wharton School, and graduated from the University of Pennsylvania’s prestigious Management and Technology Program.

Over his professional career spanning more than 20 years, Madhur has built up a USD $100mn office into a $3bn consumer company as a CEO, advised the leading entrepreneurs and governments in Asia-Pacific on strategy and capital raising, and served as an adjunct professor in a leading school of Public Policy.

He is currently focused on the intersections of science, tech and creativity.

– CEO of Vietnam’s Masan Group

Madhur Maini

founder

Catalyst for Consumer & Transformation

 Madhur Maini was the CEO of Vietnam’s Masan Group and instrumental in transforming it from a US$100m family office to a US$3bn+ market cap listed private sector conglomerate. Masan Group is a leader in consumer, banking, mining and agri businesses in Vietnam. He drove the group’s rapid growth with a three-pillar strategy that involved scaling existing businesses, attracting best-in-class long-term global capital and overseeing successful entry into new growth sectors. Through his tenor the company consumer business revenues grew from approximately usd 40 m to usd 750 m and the company owned 5 of the top 50 consumer brands in the country.

Prior to joining Masan Group, Madhur spent 12+ years in various leadership positions in investment banking in Asia Pacific at Merrill Lynch and Deutsche Bank. 

He scaled up various regional and product businesses in Southeast Asia.  He was also advisor to a number of regional governments for capital raising.

Madhur was an adjunct professor in the Lee Kwan Yew School of Public Policy from 2015-16 and contributed to the Data Analytics Program (Global Analytics and Behavioural Insights Network ‘GABIN’) at the LKY School.

Madhur graduated in the prestigious Management and Technology Program from University of Pennsylvania. He graduated from Wharton School with a degree in Bachelor of Economics.