The 11 best SEO tools in 2025

Plans start at $50 per month for five pieces of content and go up incrementally the SEO Anomaly more content you need. If you publish over 200 pieces of content per month, you’ll have to contact them for custom pricing. Plus, on the new content creation side, Jasper offers plenty of different templates to get you started with outlining and drafting content.

But to get a FULL list of keywords that you can optimize around, you also want to look at the keywords that you currently rank for. But if you know how to use it BuzzSumo is actually a great tool for finding keywords. Many people struggle with SEO because they target keywords that are WAY too competitive. Plus, SE Ranking integrates with Zapier, so you can connect it to all the other apps you use.

Once you have the foundations of your site ready, you’ll need to pay attention to many small details such as metadata and linking, which can help improve your rankings. This article will cover what it takes to implement those details and make sure that they are meeting SEO standards and eventually SEO ROI. Plus, if it’s easier for Google’s algorithms to understand your content, they may find it easier to understand which keywords are relevant to your content. And therefore might make it more likely that you rank for those terms. Filtering by average position means you see keywords you’re already ranking for.

SEO optimization

The Psychology Of A Website: Mastering Cognitive Biases, Conversion Triggers And Modern SEO To Achieve Massive Results

You may have heard about some of them — meta-tags like title or description are the two most popular ones. So, here’s a list of the most crucial on-page optimization actions to take. Analyzing elements like page length or its structure helps them assess its quality. Based on this information, search algorithms can match a person’s query with pages they consider the most relevant to it. But it could also be a video, product recommendation, and even a business listing. “In theory, it‘s straightforward by definition, but in practice, it depends on context.

SEO optimization

What Is SEO? Search Engine Optimization Best Practices

SEO optimization

Here are some free AI SEO tools; we’ll also explain how to use them. A newer SEO suite for WordPress, RankMath has 15 modules and provides SEO guidance using 30 different types of improvements. See the domains that place in the top 10 for any given keyword in 243 countries, and get robust analytics from Ahref’s SERP Checker.

  • Don’t forget to assess for relevancy and intent and create content that satisfies your target audience.
  • Focus on creating high-quality, original content that informs, educates, or entertains your target audience.
  • It provides easy access to advanced metrics on webpages and SERPs.
  • So, remember to use multiple factors to make your hiring choice versus making price the deciding factor.

To create a positive user experience and generate leads from search, you have to do more than target the right keywords. You have to understand the intent of the search user and develop content that provides solutions for their problems. Semrush’s solutions highlight many technical analytics, so you can keep up with your position on search engines. Their software involves 50+ tools to sharpen your SEO strategy, and they offer guidance in wielding keywords through content, blogs, and product pages. As keywords define each page of your site, you can use them to organize your content and formulate a strategy. The most basic way to do this is to start a spreadsheet (your “content to keyword map”) and identify your primary keyword for each article.

SEO optimization

White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat SEO is in many ways similar to web development that promotes accessibility,51 although the two are not identical. Screaming Frog’s beauty is simulating how search engine bots crawl your site. It can show issues with broken links, duplicate content, metadata, redirects, and internal linking. Researching keywords and competitors can help inform your SEO strategy so you know exactly how to proceed with your content and advertising.

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Founder

Madhur Maini

Madhur Maini has a track record in transformation as an advisor, financier, and professional entrepreneur. He has a Bachelor’s in Economics from the Wharton School, and graduated from the University of Pennsylvania’s prestigious Management and Technology Program.

Over his professional career spanning more than 20 years, Madhur has built up a USD $100mn office into a $3bn consumer company as a CEO, advised the leading entrepreneurs and governments in Asia-Pacific on strategy and capital raising, and served as an adjunct professor in a leading school of Public Policy.

He is currently focused on the intersections of science, tech and creativity.

– CEO of Vietnam’s Masan Group

Madhur Maini

founder

Catalyst for Consumer & Transformation

 Madhur Maini was the CEO of Vietnam’s Masan Group and instrumental in transforming it from a US$100m family office to a US$3bn+ market cap listed private sector conglomerate. Masan Group is a leader in consumer, banking, mining and agri businesses in Vietnam. He drove the group’s rapid growth with a three-pillar strategy that involved scaling existing businesses, attracting best-in-class long-term global capital and overseeing successful entry into new growth sectors. Through his tenor the company consumer business revenues grew from approximately usd 40 m to usd 750 m and the company owned 5 of the top 50 consumer brands in the country.

Prior to joining Masan Group, Madhur spent 12+ years in various leadership positions in investment banking in Asia Pacific at Merrill Lynch and Deutsche Bank. 

He scaled up various regional and product businesses in Southeast Asia.  He was also advisor to a number of regional governments for capital raising.

Madhur was an adjunct professor in the Lee Kwan Yew School of Public Policy from 2015-16 and contributed to the Data Analytics Program (Global Analytics and Behavioural Insights Network ‘GABIN’) at the LKY School.

Madhur graduated in the prestigious Management and Technology Program from University of Pennsylvania. He graduated from Wharton School with a degree in Bachelor of Economics.